- Develop, produce, provide technical assistance and sell at a fair price, quality medical equipment distinguished by robustness and versatility, creating value and benefits to shareholders, employees, customers, suppliers and society.
- Being the company offering the equipment that provide greater reliability and provide continuity of the provision of medical services.
- Ethics and honesty: Actually the information provided and in fidelity to commercial agreements, creating lasting relations and trust with customers and suppliers;
- Commitment: Using the resources necessary to maintain the continuous improvement of quality of products and services;
- Creativity: Seeking new growth and adding value to the company;
- Respect: At laws and people, keeping jealous of compliance with laws and regulations and fulfilling its duty to provide a safe working environment and providing healthy and developing the human capital of the company;
Social contribution: Developing equipment to maintain their performance even in the service of populations in regions with unfavorable technical conditions;
Environmental Awareness: Adopting a management process that minimizes the generation of waste and environmental impact.